Article by E. Logvinskaya Regarding Exhibition Arranged at Turgenev Library in 2006
As is known, the very existence of the printed book became the matter of sensitive futurological discussion in these latter days. There are various forecasts about its future and survivability in competition with Internet and audio book. Nevertheless, this challenge should not affect the junior book that has no opportunity for substitution. For obvious reasons it cannot be displaced with either computer or even cartoon – the junior book remains the mandatory component of substantive kid's world. The key meaning here relates to sense of the respective matter concerning process of kid's cognition.
However, current counters at junior-book shops make you downcast and give you a forbidding impression. Shops are flooded over with unvaried goods performed in vulgarized "Dismay-land" style using "Barbie-doll" exemplars — in a word, with baby's "glamour". Publishers of these things suggest (and make no secret) that in such a way they try satisfying poor customer taste and thus gaining their business end. Setting aside the text quality prevailing in such issues it should be noted that their main fault is obvious – this means absence of cultural base. Looking at those books you recognize that we have lost publishing culture being long times the distinctive feature of the Russian junior book. To begin with it had noted distinction with the fact that it was a book created by an artist. The most and least beginning from paper, size, font and ending with cover, head ornament, end piece, and page illustration were well-thought-out and completed with unified hand, and this was the hand of really professional artist. These produced spring for the world of Vatagin and Vasnetsov, Lebedev and Konoshevich, Bianki and Charushin being chalk and cheese, inimitable and really evergreen.
Team of young book artists have conceived their own exhibition as manifestation their objection against over commercialization of book "fast-food" and in the same time as creative manifesto. Striving to overpass the current book-market stereotype they desire to make art books, not in the meaning of "artist's book" when artist at one time plays a role of copy man. Participants of the exhibition envisage the junior book like integrated artwork that is build from cover page till the last sheet in the manner of small world with own aesthetic, imaginative and even moral laws.
These young illustrators have materially different styles, artistic tongue and inventiveness. Aspiring to step aside the "excessively sugary" merchant books some of them chose a little sadly mood. But as a whole the very fact raises hopes that these artistic young people are unindifferent in relation to junior book fate. That's mercy to their clear understanding the way of seeking solution and their outbrave attitude to nonconventional path. Probably this exhibition would become a pledge for future diversity of junior book-printing keeping in mind that free choice may be essential thing to download into developing kid consciousness.
E. Logvinskaya